Content strategist and CMS specialist with hands-on experience writing, structuring, and publishing SEO-focused web content using WordPress. Skilled in translating client goals into user-friendly websites, optimizing for search visibility, and ensuring responsive, accessible design. Known for delivering scalable solutions that balance a seamless user experience with effective business marketing.
Websites I've Built & Managed
Subscription Magazine Platform
A digital and print magazine platform built to showcase contemporary artists across web, blog, and subscriber experiences.
- Hosting: Managed Cloud Hosting (Cloudways on Vultr High Frequency)
- CMS: WordPress
- Theme: AWAM
- Page Builder: Elementor
- DNS: Cloudflare
- Plugins: Paid Memberships Pro, WooCommerce, Advanced Custom Fields (ACF), WPCode
- Email Marketing: MailPoet
- Automation: Make (Integromat)
- SEO: RankMath
- Performance: WP Rocket
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Built a WordPress membership site with Elementor, ACF, and Paid Memberships Pro
- Maintained site health with routine theme and plugin updates
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Structured and uploaded content into reusable templates for consistent layout
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Designed branded layouts for web and print with consistent visual style
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Led brand identity design across web, print, and marketing assets
- Extended plugin behavior with custom PHP for membership logic
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Used Google Analytics and Search Console to refine layout and content
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Highlighted key user actions through targeted layout adjustments
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Wrote and refined SEO landing pages and CTAs to boost conversions
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Ran QA to resolve layout bugs, plugin conflicts, and formatting issues
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Applied accessible, WCAG-compliant design practices
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Improved load times with caching and performance tools
Branded E-Commerce Microsite
A standalone merch shop designed to extend the Black Art Magazine brand through apparel and accessories. Built for streamlined browsing, checkout, and fulfillment.
- Hosting: Shared Linux Hosting (Reseller via HostGator)
- Control Panel: cPanel
- CMS: WordPress
- Theme: Goya
- Page Builder: WPBakery
- Plugins: WooCommerce, WooCommerce Ajax Product Filter, WooCommerce Stripe Gateway, YITH WooCommerce Wishlist, Variation Swatches for WooCommerce, Printify Shipping Method
- Email Marketing: MailPoet
- SEO: RankMath
- Built branded WooCommerce shop with Stripe integration and product variation support
- Designed product pages with clear layouts and mobile-responsiveness
- Structured and uploaded products with SEO-friendly descriptions and visuals
- Integrated Printify for automated merch fulfillment and inventory syncing
- Designed shop homepage and promo assets aligned with overall brand identity
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Improved product discovery with AJAX filters, variation swatches, and wishlist functionality
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Refined product metadata and structured data for SEO and catalog consistency
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Ran QA checks to catch layout shifts, filter bugs, and responsive breakpoints
Artist Brand & Portfolio Demo 1
A custom multi-page portfolio template designed to help emerging artists showcase their work with clarity and professionalism. Built for ease of use, mobile responsiveness, and seamless customization.
- Hosting: Shared Linux Hosting (Reseller via HostGator)
- Control Panel: cPanel
- CMS: WordPress
- Page Builder: Elementor
- Theme: Astra
- Plugins: WooCommerce, MailPoet, Advanced Custom Fields (ACF), WPCode
- Security: WordFence
- SEO: RankMath
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Developed a responsive WordPress site using Elementor, ACF, Astra
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Built reusable sections for artwork galleries, bios, statements, and contact forms
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Integrated social media links and image lightbox features
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Ensured cross-browser and mobile compatibility
- Compressed high-resolution artwork using WebP and adaptive image sizing for faster load times
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- Created flexible shortcodes for artists to update content without code
Artist Brand & Portfolio Demo 2
A customizable multi-page portfolio template for visual artists, adapted with a distinct visual identity and layout system. Built for creators seeking a clean, expressive space to present their work and story online.
- Hosting: Shared Linux Hosting (Reseller via HostGator)
- Control Panel: cPanel
- CMS: WordPress
- Page Builder: Elementor
- Theme: Astra
- Plugins: WooCommerce, MailPoet, Advanced Custom Fields (ACF), WPCode
- Security: WordFence
- SEO: RankMath
- Custom WordPress build using Elementor, ACF, and Astra
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Customized typography, spacing, and color palette to support the artist’s brand tone
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Ensured site responsiveness across device types and screen sizes
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Built reusable sections for artwork galleries, bios, statements, and contact forms
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Integrated social media links and image lightbox features
- Created reusable templates for artist bios and interviews
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Solved layout conflicts between theme and custom shortcodes
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Built fallback logic for missing contributor content
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Managed image compression and performance tuning
Code Snippets I've Created
I use AI as a co-pilot to generate lightweight code solutions for my WordPress sites.
Domain Name Checker
- View domain-checker.php
- View PHP code snippet
Shortcodes Selector
Displays shortcodes from Elementor templates and ACF in TinyMCE text editor.
- View PHP code snippet
- View JS code snippet
ACF Image Shortcodes
- View PHP code snippet